Conversion Rate Calculator

Divide the number of conversions by the number of visitors (or sessions), then multiply by 100. For example, 48 conversions from 2,000 visitors is 48 ÷ 2,000 × 100 = 2.4%.

A conversion is any goal you decide to track: a sale, a sign-up, a form submission, an add-to-cart, or a download. The calculator works with whatever you define a conversion to be — just keep the same definition for the visitor count.

It depends heavily on industry, traffic source, and what you're measuring. Many websites land somewhere around 2–5% for a purchase or sign-up, but there's no universal benchmark. Compare against your own past performance rather than a generic number.

Either works as long as you're consistent. Sessions count repeat visits separately, so a session-based rate is usually lower than a unique-visitor rate. Pick one and use it everywhere you compare.