Engagement Rate Calculator

Add up the interactions — likes, comments, shares, and saves — divide by your chosen audience figure, then multiply by 100. For example, 500 interactions against 12,000 followers is 500 ÷ 12,000 × 100 = 4.17%.

Engagement rate by followers measures interactions against your whole audience and is the common account-level benchmark. Engagement rate by reach (or impressions) measures against the people who actually saw the content, so it's usually higher. Pick one and use it consistently when you compare.

Typically likes, comments, shares, and saves. This calculator sums all four, but you can leave any field at zero if a platform doesn't report it — for example, saves aren't public on every network. Just keep the same definition across the posts you compare.

It varies by platform, audience size, and content type, and smaller accounts often see higher rates than large ones. There's no universal benchmark, so compare against your own past posts and similar accounts rather than a single target number.