Influencer Rate Calculator

It starts from a per-1,000-followers benchmark band (a CPM-style rate) and multiplies it by your follower count, then positions the suggested rate within that band based on your engagement rate. Higher engagement pushes the suggested price toward the top of the range; lower engagement toward the bottom. It also multiplies the per-post rate by the number of posts in a package.

Yes. The low and high rates are rough, editable 2026 starting points for a single in-feed sponsored post and are fully adjustable. Real creator rates vary widely by niche, platform, audience quality, exclusivity, and usage rights, so treat the defaults as a placeholder and replace them with figures from your own market or past deals.

No. The result is a rough estimate to help you set a starting point, not a guaranteed quote or income. Brands negotiate, and factors like usage rights, exclusivity, deliverable count, and your niche move the real number significantly. Use the estimate as a floor for your own pricing conversation.

No. The calculator runs entirely in your browser. The follower count, engagement rate, and rates you enter stay on this page and are never uploaded or stored on a server.