Instagram Money Calculator
Estimate Instagram earnings from followers and engagement.
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Frequently asked questions
It estimates sponsored-post earnings from your follower count and engagement rate. It multiplies a rate per 1,000 followers by your audience size, then adjusts up or down based on how your engagement compares to a 3% baseline. The result is a per-post range plus rough monthly and annual figures.
The default rate per 1,000 followers is a rough rule of thumb, not an official Instagram figure, and every input is editable. Real rates vary widely by niche, region, audience quality, and deliverables, so adjust the low and high rates to match the deals you actually see.
No. This is a rough estimate to help you sanity-check pricing, not a promise of earnings. Brands negotiate, engagement fluctuates, and not every post is sponsored. Treat the numbers as a starting point for your own quote.
No. The calculator runs entirely in your browser. The follower count, engagement rate, and rates you enter stay on this page and aren't uploaded or stored.
Last updated 2026-06-23.